DepicT! analysis- Phobia

Genre

• When first watching this clip, it is clear to understand that the humour behind it is ironic as it advertises 'Phobias' in aid of helping individuals to further their decisions in life, instead of making their life more difficult and challenging.

Mise en Scene

• The use of bright colours throughout makes the look and feel of the clip more appealing and potentially was used to sell the clip more. 
• Through the use of yellow stars and red text, it makes each scene more busy, yet harder to avoid looking at, therefore attracting more attention. 
• The use of a woman to help advertise their chosen item suggests that their default assumption is that the woman would organise the family holiday, or have more difficulty in making any decisions in the first place, and therefore need more help. 

Camera

• The analysis of the camera use and angles cannot be applied to this clip as it's all computer edited. 

Editing + Continuity

• Continued from the first scene, and throughout the clip, there is a variety of edits; from fade outs to scrolling text across the screen, the amount of editorial work is present in every scene. 

• The vast amount of editing used in this DepicT! clip shows off the individuals skills, and a further understanding of how to make a good advertisement memorable in such a short space of time. 
• The continuity sequence cannot be specifically applied to this clip as there is no camera shots.

Sound

• The music chosen in this clip is upbeat and cheery, making it more memorable and appealing to a wider audience.
• The cheeriness of the music also makes the product seem more aesthetically pleasing, and connotes a better and happier lifestyle for the individual(s). 
• The male voice is bold and easy to understand, and with his use of intonation, it allows the audience to become somewhat involved. 

Narrative

• The narrative in this clip is that of a stereotypical 70's style advertisement. 
• It has a typical story structure, with the beginning being that 'there are too many decisions to make in life, so no action is taken'; the middle (path to resolution) is that you purchase or become familiar with a phobia to "suit your needs", and the  'wedding' or ending, being that decisions are easier to make now, with less options as a result of your given phobia.